Why do you need usability testing?
Jared Spool knows the answer to this question, his most prominent testing projects was later called 300 million button. It was like this…there was some online store…the store master wanted to improve conversion and increase sales but nothing worked, so he called Jared Spool and miracle happened. The site was carefully checked and only one thing was changed. The Register button in the checkout was replaced with Continue thus allowing users who don’t want to register by stuff without obtrusive registration. Right above the continue button they’ve places following message.
“You
do not need to create an account to make purchases on our site.
Simply click Continue to proceed to checkout. To make your future
purchases even faster, you can create an account during checkout.”
Cool, huh?
If you’re running online store have you considered the possibility that one single button can set you apart from weighty profits? With usability testing tools researchers can spend a fraction of the cost to obtain results that are close to the traditional usability testing facility results that may cost thousands. And just as significant, results can now be gathered and analyzed in a matter of an hour.
Please be advised
Of course, just because testing tools are available at a fraction of a cost it doesn’t mean that anyone can and should use the tool. As with most other tools, the analysis and the recommendations about what to do are based on the report’s expertise. As with other professionals such as dentists or doctors, it’s the knowledge that comes with training and years of experience that guides the hand that uses the tool.
So
here are five
most impressive usability trackers that
will drive unprecedented usability to your website/store/blog.
Concept
Feedback is designed as a way to gather input and feedback from
experts about new designs for marketing or advertising purposes.
Concept Feedback community of experts is available free of charge. It
works quite simply, you submit your concept to the expert community,
and reviewers provide their suggestions, recommendations and input
about your design.
***
Chalkmark
provides a means of sharing an image with a user to gather feedback
on where the user would click to perform a task. From a usability
testing perspective, this is the same concept as a reverse card sort,
which means the terminology and navigation are tested to ensure users
know where to go to accomplish a task.
***
ClickTale
is a paid hosted service that tracks user keystrokes, mouse clicks
and moves, and the time it takes for users to move around a web page.
Single user sessions are saved as a movie with a large round circle
around the user’s cursor so it’s easier to see.
***
CrazyEgg
is a popular click tracking usability tool which has the ability to
display large number of interesting data based on clicks. These data
displays include heatmaps of the more popular locations of clicks on
a page, lists and overlays.
***
The
principle of Feng-GUI resolves around their belief that human eye
movement can be replicated based on variable on the page, along with
typical actions the average human makes.
***
Today
usability testing can be conducted easily & quickly without
expensive facility charges that used to be required. Because of the
great variety of usability tools, researchers have unprecedented
opportunities to evaluate, analyze and make recommendations for
website improvements. This benefits the website owners, the usability
researcher and the users, which is truly a win.
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